Research and Development
Pirelli - Best in Class for Research & Development
Technological innovation plays a central role in Pirelli’s business model and is an essential element of the Pirelli strategy, especially with respect to High-Value products. Pirelli invested 7.4 per cent of its revenues from high value products in the last three years which is one of the highest levels across the world’s major tyre manufacturers.
Pirelli has more than 5,000 patents and in 2016 they spent £183.58 million on Research and Development. In the same year, it received the Oscar Masi Award for Innovation from the Italian Association for Industrial Research.
Research & Development Expertise
Approximately 6% of Pirelli’s 30,000 employees are involved in research and development spanning 110 countries including; Germany, Italy, Romania, Brazil, Mexico China, Russia and the UK.
Pirelli’s research and development is focused on three main areas:
Products:
Important Homologation portfolio with over 1,900 variations in Premium & Prestige
Range of specialties such as; 'RunFlat' and 'Seal Inside' for extended mobility and Noise cancelling systems
Advance Virtual Modelling
Processes:
Modular Integrated Robotized System reduces 14 manufacturing phases down to three
New Mixing technologies
Fast automation adoption
Materials:
Renewable material development
Innovative natural Nanofibers, Carbon Nanotubes and functionalize Lignine
Choosing the right tyres
When searching for the perfect tyre for your vehicle, it's important to consider the various tyre types available. Premium car tyres offer superior performance and durability for a smooth, comfortable ride. For added safety, run flat car tyres allow you to continue driving even after a puncture. Depending on the season, summer car tyres provide excellent handling and grip in warm weather conditions, while winter car tyres are designed to maintain traction on snowy and icy roads.
Selecting the right tyre variant depends on your specific driving needs, preferences, and local climate. Whether you prioritize high performance, run flat capability, or seasonal specialization, our tyre variant pages offer in-depth information to help you make the best choice for your vehicle. Explore the features and benefits of a premium car tyre, run flat car tyre, summer car tyre, and winter car tyre to find the perfect match for your driving style.
Choosing a brand
Choosing a reputable tyre brand is essential for ensuring quality, reliability, and performance. Leading brands such as Michelin tyres, Pirelli tyres, Bridgestone tyres, Continental tyres, Dunlop tyres, Falken tyres, and Goodyear tyres offer a wide range of tyre options to suit various vehicle types and driving conditions. Other notable brands include BF Goodrich tyres, General tyres, GT Radial tyres , Hankook tyres, Runway tyres, Sumitomo tyres, and Toyo tyres among others.
Each tyre brand has its own unique features, technologies, and reputation. By researching and comparing different brands, you can find the one that best aligns with your specific needs and preferences. Our tyre brand pages provide detailed information on each manufacturer, helping you make an educated choice for your vehicle. Discover the advantages of BF Goodrich tyre, Bridgestone tyre, Continental tyre, Dunlop tyre, Falken tyre, General tyre, Goodyear tyre, GT Radial tyre , Hankook tyre, Michelin tyre, Pirelli tyre, Runway tyre, Sumitomo tyre, and Toyo tyre to find the perfect match for your vehicle.