About Our History

Protyre is the retail branch of The Micheldever Group. Micheldever Tyre Services (MTS) was founded in 1972 as a part-time venture, offering car servicing and tyres and has a history of providing customers with a friendly, local service whilst encompassing big brand choice, quality, value and peace of mind.

Today, Micheldever Group is the largest independent wholesaler, distributor and retailer of tyres in the UK, selling over six million tyres nationwide, (20 percent of the total UK market) every year. Micheldever Group is managed by a team headed by Jon Cowles and is part of Sumitomo Rubber Industries Ltd.

The Protyre retail chain, currently with 184 garages including Protyre Motorsport, continues to gain geographic coverage in the UK through new acquisitions. Protyre is the UK’s fastest growing supplier and fitter of tyres and automotive services.

Protyre are committed to providing exceptional levels of customer service and offer a wide range of services across its garages, which include: 
 

• Selling and locally distributing over 2 million tyres

• Carrying out over 51,000 MOTs per year

• Selling motorbike tyres, MOTs & Services

• Commercial vehicle tyre fitting

• Fleet management services

• Supplying and fitting Agricultural Tyres

• Supplying and fitting Truck Tyres

• Largest Motorsport Championship fitting service in the UK, Protyre Motorsport

Choosing the right tyres

When searching for the perfect tyre for your vehicle, it's important to consider the various tyre types available. Premium car tyres offer superior performance and durability for a smooth, comfortable ride. For added safety, run flat car tyres allow you to continue driving even after a puncture. Depending on the season, summer car tyres provide excellent handling and grip in warm weather conditions, while winter car tyres are designed to maintain traction on snowy and icy roads.

Selecting the right tyre variant depends on your specific driving needs, preferences, and local climate. Whether you prioritize high performance, run flat capability, or seasonal specialization, our tyre variant pages offer in-depth information to help you make the best choice for your vehicle. Explore the features and benefits of a premium car tyre, run flat car tyre, summer car tyre, and winter car tyre to find the perfect match for your driving style.

Choosing a brand

Choosing a reputable tyre brand is essential for ensuring quality, reliability, and performance. Leading brands such as Michelin tyres, Pirelli tyres, Bridgestone tyres, Continental tyres, Dunlop tyres, Falken tyres, and Goodyear tyres offer a wide range of tyre options to suit various vehicle types and driving conditions. Other notable brands include BF Goodrich tyres, General tyres, GT Radial tyres , Hankook tyres, Runway tyres, Sumitomo tyres, and Toyo tyres among others.

Each tyre brand has its own unique features, technologies, and reputation. By researching and comparing different brands, you can find the one that best aligns with your specific needs and preferences. Our tyre brand pages provide detailed information on each manufacturer, helping you make an educated choice for your vehicle. Discover the advantages of BF Goodrich tyre, Bridgestone tyre, Continental tyre, Dunlop tyre, Falken tyre, General tyre, Goodyear tyre, GT Radial tyre , Hankook tyre, Michelin tyre, Pirelli tyre, Runway tyre, Sumitomo tyre, and Toyo tyre to find the perfect match for your vehicle.

Protyre are your local tyre experts. Whether that be tyre replacement or repair. We are able to offer free and impartial advice on all your tyre requirements. Check out the car help and advice section of our website to find a range of useful information to help you with the day to day maintenance of your vehicle and the latest tips and tricks to take care of your tyres to make them last longer.