Bridgestone Innovation & Sustainability

Bridgestone's continuous investment in research and tyre development has resulted in innovative inventions such as; winter tyres with better grip, fuel-efficient tyres that enhance fuel economy and safety products that stand out from their competitors like their next-generation run-flat tyres.

Driveguard

DriveGuard tyres innovative design works in two ways:

  • A reinforced sidewall to support the weight of your car even when there is no air in your tyre

  • A proprietary cooling fin which helps prevent excess heating from friction.

An ordinary tyre quickly loses all of its air and stops supporting a vehicle. DriveGuard tyres also lose air but the reinforced sidewalls continue to support the vehicle's weight. This means a vehicle with a set of DriveGuard tyres, can continue driving safely, even after getting a flat. for up to 50 miles and at maximum 50 miles per hour.

Run-Flat Technology

A car produces additional friction when it is running on the reinforced sidewalls and this can cause a heat build-up. The DriveGuard’s unique cooling fins redistribute the flow of air around the tyre which helps minimise heat build-up. The video below demonstrates how this innovative technology works.

How Cooling Fins Work

Stay safe with Protyre, buy Driveguard tyres today!

Driveguard Winter:

  • Available for most cars equipped with TPMS

  • Driveguard Winter Tyres offer comfort and outstanding control in all winter conditions

  • Providing customers with peace of mind for nearly all types of tyre damage

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Driveguard Summer:

  • Available for most cars equipped with TPMS

  • Offer comfort and best in class performance

  • Ensuring customers have peace of mind for nearly all types of tyre damage

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Choosing the right tyres

When searching for the perfect tyre for your vehicle, it's important to consider the various tyre types available. Premium car tyres offer superior performance and durability for a smooth, comfortable ride. For added safety, run flat car tyres allow you to continue driving even after a puncture. Depending on the season, summer car tyres provide excellent handling and grip in warm weather conditions, while winter car tyres are designed to maintain traction on snowy and icy roads.

Selecting the right tyre variant depends on your specific driving needs, preferences, and local climate. Whether you prioritize high performance, run flat capability, or seasonal specialization, our tyre variant pages offer in-depth information to help you make the best choice for your vehicle. Explore the features and benefits of a premium car tyre, run flat car tyre, summer car tyre, and winter car tyre to find the perfect match for your driving style.


Choosing a brand

Choosing a reputable tyre brand is essential for ensuring quality, reliability, and performance. Leading brands such as Michelin tyres, Pirelli tyres, Bridgestone tyres, Continental tyres, Dunlop tyres, Falken tyres, and Goodyear tyres offer a wide range of tyre options to suit various vehicle types and driving conditions. Other notable brands include BF Goodrich tyres, General tyres, GT Radial tyres , Hankook tyres, Runway tyres, Sumitomo tyres, and Toyo tyres among others.

Each tyre brand has its own unique features, technologies, and reputation. By researching and comparing different brands, you can find the one that best aligns with your specific needs and preferences. Our tyre brand pages provide detailed information on each manufacturer, helping you make an educated choice for your vehicle. Discover the advantages of BF Goodrich tyre, Bridgestone tyre, Continental tyre, Dunlop tyre, Falken tyre, General tyre, Goodyear tyre, GT Radial tyre , Hankook tyre, Michelin tyre, Pirelli tyre, Runway tyre, Sumitomo tyre, and Toyo tyre to find the perfect match for your vehicle.