If your tyres don't stop you.. What will?

Britain’s leading tyre safety charity is back for its annual campaign reminding Britain’s motorists of the importance of tyre checks to be safe on the roads. October 22 is tyre safety month.

TyreSafe is asking drivers to consider the risks involved in not carrying out vital check on their tyres, and the potentially tragic consequences if they needed to stop in an emergency and their tyres failed.   

• Alarmingly, more than half of Britain’s motorists are driving on defective tyres. That means that potentially, every second car you meet on the roads has impaired braking or handling ability.  

• On average 153 motorists are killed or seriously injured each year as a result of tyre related incidents.  

• 57% of tyres being driven on Britain’s roads are underinflated. Underinflated tyres are wasting £1 billion pounds a year in unnecessary fuel bills.  

• Over 70% of motorists wait until their tyre tread is below 2mm before replacing them, with almost a third waiting until they are illegal, below 1.6mm.  

Their campaign depicts scenarios of everyday driving moments which leave you thinking about the what if.  These impactful and realistic images will resonate with a range of audiences, highlighting the potential stakes of driving on defective tyres.