Protyre News

Burton-upon-Trent, 5 December 2024 – Protyre is poised to achieve a historic milestone by becoming the first partner in the Pirelli Performance Centre (PPC) network to exceed 60 accredited depots. This remarkable accomplishment highlights Protyre’s unwavering commitment to quality, excellence and customer satisfaction, aligning perfectly with Pirelli’s ethos.

The PPC network, recognised for its rigorous standards set by Pirelli’s team of internal auditors, has been a hallmark of Protyre’s journey. They have consistently raised the bar with their dedication to providing premium service across a range of Protyre dealerships from the moment they joined. Protyre has in fact been a part of PPC since its inception in 1998 when Micheldever Station joined the network, with Protyre Poole, Barter Road being the most recent of their cohort to join in October 2024. This milestone represents not just growth in numbers but a testament to the shared values and partnership with Pirelli.

Pirelli Performance Centres (PPCs) represent a UK-wide network of audited dealers committed to delivering top-tier service and technical proficiency. Each centre undergoes a rigorous 130-point technical audit twice annually, ensuring adherence to Pirelli’s high standards for tyre expertise, customer care, and state-of-the-art facilities. Customers benefit from expert guidance, precision fitting and services tailored to enhance driving performance across all vehicle types. With a strong focus on quality and convenience, PPCs embody Pirelli’s dedication to excellence in both products and service.

Jason Sugden, Pirelli UK Commercial Director, said: “Reaching 60 accredited depots is a phenomenal achievement for the entire team at Protyre, and also a proud moment for the Pirelli Performance Centre network. This achievement reflects their exceptional standards and the strength of our partnership. We look forward to celebrating this success together and continuing our journey towards delivering outstanding service to our customers.”

Stan Watson, Micheldever Protyre Retail Director, added: “Being part of the Pirelli Performance Centre network has always been a badge of honour for us. This milestone not only reflects the hard work and dedication of our team but also underscores Protyre's commitment to delivering exceptional customer service and maintaining the highest standards in tyre expertise. As part of our mission to be a 'one-stop shop' for motorists, we continuously invest in innovative services, including tyre safety technologies. This achievement inspires us to uphold our values of quality, reliability, and customer satisfaction, which have been at the heart of our journey since our founding, whilst also striving for even greater success to uphold the values that make the PPC network unique.”

As the PPC network evolves, so do a series of core initiatives. This includes dedicated PPC training across the group and its members and both video and telephone mystery shopping – both ensuring that the highest of standards are maintained. There is also a wide range of consumer benefits available only at PPCs such as Pirelli’s TyreLife warranty programme. These continue to enhance the visibility and reputation of PPC, with Protyre’s latest achievement underscoring the network's role in setting new benchmarks for excellence within the tyre industry. For more information on the Pirelli Performance Centre network, head to www.pirelli.co.uk. Visit www.protyre.co.uk to check out Protyre Autocare.