Alistair Crumley
Falken Business Development & Category Manager
Alistair has 20 years’ experience in the motor industry and has previously worked for automotive oil and tyre manufacturers. Since joining Protyre, Alistair has been both Brand Manager and Category Manager for Mid-Range tyre brands, including; Falken and Sumitomo. He has spent over 9 years working to develop and promote the Falken brand in the UK and in doing so, he has gained vast amounts of technical knowledge and expertise.
